Hello! I'm Mike
I am a seasoned marketing professional that harnesses innovation and creativity to ensure balance between technology and storytelling as tools in the creation of high-quality platforms that allow audiences to envision a clear path to success and quantify the value provided.
Michael E. Campana
Executive Marketing and Creative Strategist
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Phone:
267-918-7988
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Email:
EXPERIENCE
2021-Present
Vice President, Marketing
HEALTHCARE TRIANGLE, INC
Responsible for multi-national marketing organization helping to stand up this early-stage company, which was the spin-off of SecureKloud (fka 8K Miles). Priorities include positioning Healthcare Triangle for consideration and building name recognition, accelerating the sale cycle through relevant and compelling content and marketing execution, and developing a high-performance marketing function using the latest marketing techniques, tools, and measurements.
2019-2020
Head of Marketing, Healthcare
CONDUENT
Responsible for strategic and tactical development and implementation of the marketing plan in support of acquisition, cross-sell and retention within the pharma and life sciences, health payer, and acute care markets. Supported solutions and services portfolio for financial and clinical patient data, patient and field engagement, and analytics designed to improve patient and stakeholder experience, patient safety, and healthcare accessibility.
2012-2019
Lead Marketing Strategist, Healthcare
RICOH AMERICAS CORPORATION
Act as the marketing leader and subject matter expert in the healthcare provider, pharma and life sciences, and health payer markets to support sales channels and the marketing value chain. Develop and implement strategies and programs that drive marketing and thought leadership activities in support of Ricoh voice-of-field and marketing goals. Provide market insight and analysis in support of healthcare brand strategy and value proposition creation and management. Promote strategy and value proposition story externally to industry thought leaders, analysts, and strategic partners. Supported solutions and services portfolio for financial and clinical patient data, collaboration and patient communications, and empowering digital workplaces that are designed to improve patient and stakeholder experience, safeguard information, and reduce waste.
2011-2012
Marketing, Business and Technology Consultant
CAMPANA MARKETING STRATEGY CONSULTING
Assisted Caribbean Watersports and Tours (St. Thomas, USVI) in the developed and scrutiny of long-term business and marketing plans for future expansion to other land-based business units. Designed and developed fleet management application for Caribbean Watersports and Tours to monitor and track all capital assets.
ADDITIONAL RELEVANT EXPERIENCE
Vice President, Marketing
Director, Strategic Marketing
Product Marketing Manager, Clinical Apps
Manager, Strategic Marketing
Senior Healthcare Account Manager
iMEDICA, INC
NEXTGEN HEALTHCARE INFORMATION SYSTEMS
PHYSICIAN COMPUTER NETWORK/VERSYSS
PHYSICIAN COMPUTER NETWORK/VERSYSS
PHYSICIAN COMPUTER NETWORK/VERSYSS
2006-2010
​Global Marketing and Business Manager
SIEMENS HEALTHCARE SOLUTIONS
​Linked strategy with predictive monitoring and knowledge of the business and technology dimensions of the information challenge to deliver a broad spectrum of solutions for ambulatory and acute care facilities. Ensured technology investment decisions were made for the optimal support of the business strategy; examined target markets, sharpened marketing messages, and broke through corporate and economic firewalls to promote the interoperability of ambulatory and acute care applications. Cultivated and nurtured business relationships with key stakeholders, business partners and clients. Supported solutions and services portfolio for financial and clinical patient data, collaboration and patient communications, and improving clinical outcomes while reducing care delivery costs.
SAMPLE PROJECTS
Exploring the Advantages of Information Accessibility Across the Care Continuum
Creating a 360 Degree View: How Healthcare Payers Can Transform the Patient Experience
Mission Critical: Staying Resilient Together in the Face of Uncertainty
Back to Basics: 5 Ways to Improve Information Flow and the Patient Experience
5 Strategies to Navigate Healthcare Security and Compliance in the New World of Care
Interoperability: Create Greater Connectivity Through More Collaborative Care
EXPERTISE
Messaging & Value Proposition
Balances extensive experience with a deep understanding of consumer trends, competitive dynamics, and an organization’s core capabilities.
Full Marketing Life-cycle Management
Clearly outlines the steps to future growth through the development of expert upstream and downstream marketing strategies, while communicating complex value propositions with precision and impact to all levels of professionals.
Marketing Technology Stack
Creates stakeholder value through customized applications, such as marketing and content management tools, that significantly improve information flow and drive new capabilities to inform audiences at multiple touchpoints.
Brett Mackechnie, Senior Director - Integrated Marketing
Mike offers a fantastic blend of strategic acumen, digital know-how and just overall strong marketing instinct to create programs that deliver results. He's just as sharp in the boardroom as he is rolling up his sleeves to push projects to the finish line and manage them rigorously. Most of all, he's an all around good guy and pleasure to work with!
Benjamin Griesse, Commercial Healthcare Sales Consultant
Michael is that rare combination of big picture thinking coupled with a focus on detail. Through meticulous planning, collaboration, re-evaluating and dedication, he was able to increase our inbound lead-flow exponentially. I was amazed how he could be readily available to discuss strategy and messaging on the next campaign, and still got everything else done. He is an absolute pleasure to work with, fully of positive energy, professionalism, and an easy sense of humor. He is an asset to have on any team.
SKILLS
Account-Based Marketing
Marketing Automation
Corporate and Product Messaging
Market Planning and Segmentation
Persona Development
SEO/SEM
Product Marketing
Social Media
Marketing Relations
Campaign Management
Content Management
Trade Show Management
Digital Marketing
Strategic Planning
Branding
Market Analysis
Product Launch
Competitive Analysis
Account-Based Marketing
Marketing Automation
Corporate and Product Messaging
Campaign Management
Content Management
Trade Show Management
EDUCATION
Bachelor's of Science Degree
Marketing
UNIVERSITY OF SOUTH FLORIDA
Tampa, FL
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Associates Degree
Business Administration and Management
UNIVERSITY OF FLORIDA
Gainesville, FL
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